Profit Platform InThe News
Reprinted / Posted with permission from Bowling Center Management
SpareZ model percentages are the target goals that will maximize revenues to create a strong bottom line. It does not make sense to drive revenues but let profits go down. The key is to add value without having to over-discount.
Joe concludes with these words of wisdom:
“Bowling is a great business. Its future depends on getting more people involved in bowling starting at a young age and increasing their frequency. We cannot survive long-term depending on just the casual bowlers and a large demographic. We must focus on all of the bowling categories and maximize each one. Work at bonding your center to the community and above all, take advantage of the expertise that is out there. This is not a simple business anymore.”
I left SpareZ confident that many core bowling centers can benefit by implementing the SpareZ model and philosophy. For 45 years, I have been concentrating on increasing the complementary revenues and the bowling revenues remaining flat or increasing slightly. Joe has proven to me that the SpareZ model can also increase bowling revenues and at the same time maximize total revenues, but more importantly, this model benefits bowling long term.
For more information contact Joe Schumacker at (954) 434 9663 or
March 5, 2013, GKM International, LLC was awarded Patent Number 8387312 from the United States Patent and Trademark Office for their utility patent regarding the Profit Platform®. Being able to multi-task the lane area, which is typically 60 - 70% of a bowling center's total square footage, comes at a perfect time as every center is looking to increase revenue and maximize ROI per square foot. This product positions the bowling industry to reach its full potential by hosting many diverse groups and much larger events unlike ever before in the history of bowling. According to GKM International, "Securing the patent lets us take the Profit Platform® to the next level by investing more of our resources and developing strategic partners that can help us reach our revenue goals. We estimate the total lane area of all 10,000 bowling centers worldwide to be approximately 40,000,000 + square feet so even a small percentage of that is an exciting number and we're just getting started helping bowling centers increase their profits." An additional, related patent is pending.
Bowling to the Beat!
Bowling center combines fitness with live music.
Courtesy of Shreveport Times (http://www.shreveporttimes.com)
The lanes are alive with the sound of music, and Robin Williams plans to keep them rockin'.
What she started at Holiday Lanes in Bossier City last June as a means of bringing live music to the community has turned into an every Friday event, aptly named Tunes and Ten Pins.
"Bowling is a fit activity. Not only are you actually listening to a band, but you're actually getting some fitness in," said Williams, marketing director of the bowling center. "Bowling creates a sense of community within people."
By combining bowling with live music, Williams has established a new venue for local bands to perform in - one that's family oriented and smoke-free.
Her first booked act was 13-year-old singer/songwriter Matthew Davidson.
"It's good to have an all-ages venue for young musicians to be able to perform and where people can bring their families to hear live music," Davidson said. "It was great to be the band that kicked off the first few weeks of Tunes and Ten Pins last summer."
Davidson performed with Bruce Flett, of the Bluebirds (headlining tonight), during the initial go-around.
"It's different and it's fun", said Flett, a veteran musician of the Shreveport-Bossier scene. "It's loud, but what concert isn't - it just makes it more rock 'n' roll."
After Davidson's initial kick off, Williams continued throughout the summer building a repertoire with local musicians, but when October rolled around, she explained that the center "became a ghost town".
"It was really hard with football season to draw a crowd," Williams said. "At that point, we weren't sure how long we were going to do it."
It was that little bump in the road that ignited Williams to reach out through social media platforms Facebook and Twitter.
"Now my phone rings every day for a new band that wants to work with us," Williams said. "People are now calling us saying 'we want to play'. The bands are talking amongst themselves saying how fun it is - and it really is."
What's fun, according to Williams, is that the stage is actually set up on the lanes. "We rent out the lanes right next to them," Williams said. "It's during our glow show - intergalactic bowling."
While the stage may take up four lanes of revenue, Williams is still willing to make the sacrifice - even if some of the bands aren't exactly up to snuff.
"My original thought was that we've got to give these young kids practice time," said Williams, who admits that she allows bands to play whether they're good or not.
"I've always been really involved in music and arts, and I just think its good to have a place to be able to play," Williams said. "I'm trying really hard to encourage those young bands because I think it's important."
Bill Mann, general manager of Holiday Lanes, loves the new addition to Friday nights. "We get a lot of new faces we haven't seen, and they're bringing with them friends and family - community wise it's pretty nice," Mann said. "It definitely adds a different style of atmosphere. You get a different type of music every time so it's a good variety."
Last weekend, Soulfish Blues Band took the stage. "We had a good time," said lead guitarist Gary Huntsman. "I've never played in a bowling alley. It's different than the norm. I was entertained myself."
Huntsman also reiterated that the venue is all ages, something he feels is important to music.
"It's cool what Robin is doing. It's a good experience for younger musicians," he said.
From blues and classic rock to alternative and funk, Williams has consistently booked an array of performers, and continues to do so.
"Every week we have someone new and it's fun. It's a fun adventure," Williams said. "I've met so many people and it's opened my eyes to the music scene in Shreveport Bossier. When I book bands, some people like them, some people don't - I'm just trying to please everybody." Mann says that the addition of live music is not only a great selling point, but a new way to market Holiday Lanes in general.
"It's part of the entertainment package - bowling is entertainment," said Mann, who's been in the bowling business for over 35 years. "I think from that point we give them something that they may not be able to do just at any bowling center."
Much like the concept of Tunes and Ten Pins, New Orleans boasts its famous Rock 'n' Bowl that has been established as a music place, but they don't have the stage out on the lanes. That's what sets us apart," Mann said. "Everyone's got a radio, but this takes it a step further. It's something people can look forward to every Friday night - a different sound of music."